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Your Simple Digital Tips

Read the latest news and tips from your simple digital to help you understand the digital process as simply as possible.


Have you ever wondered where all the special days come from?

If you are looking for ideas to add content to your social media or a blog post have a look at this website.

Days of the Year is a website that collects the ultimate guide to the world's weird, funny, wonderful, unknown, and bizarre national holidays. You will find a Day for literally everything!

I chose this week to show you because some of them are so ridiculous and made me chuckle.


However, whatever your business, there is a day for EVERYTHING!


This week it happens to be:

Monday: National Hug a plumber day

Tuesday: Hug an Australian Day

Wednesday: World Stationery Day

Thursday: National Superhero day

Friday: National Hairball Awareness Day

Saturday: National Honesty Day

Sunday: World Laughter Day


You can check out the entire year on this website and search for topics of interest to you. Each day comes with a description of its history and can be a useful resource for some content for your social media or a blog post.

If you are a vet it might be quite fun to create a post about National Hairball Awareness Day, and then you could perhaps add some helpful information on how to avoid Hairballs!


Get searching, get inspired and enjoy!

https://www.daysoftheyear.com/


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“What is Digital Marketing” It’s a great question.







You may not realise it as a small business owner, but marketing your business online has crept upon us all. Sometimes you don't even realize you're doing it!

If you have a Facebook page for your business...

If your company has an Instagram or Tik Tok account....

If you start a blog about your company...

If you own a website....

If you have a Linkedin profile and post on it......

If you have a Whatsapp or Facebook group for your business......

If you have an email list and send emails to your customers or clients.....


YOU ARE ALREADY ENGAGING IN DIGITAL MARKETING.


Digital marketing is any information about your business, no matter how big or small, that is created and then posted on your phone, laptop/PC, or tablet.

So, before you get too concerned about the next level of digital marketing, such as SEO, SEM, UX, AI, Funnels, advertising, social media marketing, video, podcasting, and all the other more advanced and often specialised areas that also fall under the banner of "digital marketing," remember that if you are communicating about your business through any electronic device, you have already begun.l marketing is the component of marketing t



If you're new to digital marketing and don't know where to start, I specialise in assisting small company owners with getting started when they first go online.

Drop me an email or a message and tell me what you need help with.

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I practiced what I preached last week and took time out to join in more than one of the free events offered for Local Enterprise Week.


I particularly enjoyed the #socialmediamashup organised by Wexford LEO. We all have access to more help support and information than ever before, do not be afraid to use it!


It reminded me of the problem so many of us have when we start out. You are so busy working out the mechanics of HOW to work online you forget WHY you are doing it!


Here are some of the best take aways I was reminded of or learnt during the week.



“Social Media is not going away”

“You have to own a website” (You simply don’t know what could happen to the big boys such as Facebook in the future. Its not a good idea to depend on them.)

“Identify your customers and where they hang out online”

“Be consistent”

“Be yourself”

“Authentic authentic authentic” is the online version of “location location location” ( I made that one up!)

Everyone online is an influencer”

“Your website and your email list create your online value

“Share information and support generously online”

“An engaged online community online gives you power”

“You can learn online constantly, try utube or Google digital garage”

“Don’t expect quick results, it takes time to develop the knowledge skills and confidence to work online”


My favourite message of all was from Samantha Kelley aka the tweeting Goddess who has a great way of communicating.

“If you are a wagon in life, you are going to be a wagon online, just be kind”

Check out Samantha’s Women’s Inspire Network here.

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