Social Media....its a bit of a monster, keeps changing and can drain your time like a dementor. Starting out with social media for your business can be very confusing there are a lot of skills to learn.
How to create content that will make your audience warm to your business and trust you enough to buy from you.
Learn how to use Social Media :
Translating what you do in your business onto social media channels is a skill you will develop over time. It is neither quick nor easy, to begin with.
Especially if you are starting from scratch and are not a millennial.
Understanding where your potential audience will be online, what type of customers you wish to attract, and how to present your business as authentically as possible online, is the first stage of developing your social media strategy.