Once you begin to take your business online you will gradually start to attract people who are interested in what you have to offer. They can skip through your information as quickly as they like and then disappear forever, or you can provide them with a reason to contact you to find out more about your business.
When you work online it takes an average of 8 times before someone is willing to trust you enough to buy something from you so building up a relationship online takes several stages.
Start to collect your online audience
An email list is a special list of names and email addresses of people who permitted you to send them updates and promotions from your business. Having an email list is the most direct and reliable way of getting in touch with your customers.
Over time a good mailing list can add value to your business.
Start your online business with an email list and you will capture the people who are taking an interest in your business instead of allowing them to move on to the next person online.